SimilarWeb Traffic & AI Chatbot Analytics Scraper

Look up website traffic estimates, rankings, traffic-source breakdown, top keywords, and AI-chatbot traffic share for any list of domains, with no login or API key needed.

Open on Apify GitHub source

Input schema

Input fields, types, required flags, descriptions, defaults, and prefills come from the published definition. Prefill examples are distinct from defaults.

Field	Type	Required	Description
`mode`	string	optional	What to fetch. Full report combines deep website analytics with AI chatbot traffic for each domain.
`domains`	array	optional	Domains or URLs to analyze. Accepts bare domains, full URLs and www hosts; duplicates and invalid entries are skipped.
`maxItems`	integer	optional	Maximum domains or rows to process. Deep reports are capped at 1,000; top-website lists at 50 (5 for a country plus category).

Show all input fields

Field	Type	Required	Description
`mode`	string	optional	What to fetch. Full report combines deep website analytics with AI chatbot traffic for each domain.
`domains`	array	optional	Domains or URLs to analyze. Accepts bare domains, full URLs and www hosts; duplicates and invalid entries are skipped.
`maxItems`	integer	optional	Maximum domains or rows to process. Deep reports are capped at 1,000; top-website lists at 50 (5 for a country plus category).
`includePrompts`	boolean	optional	Add SimilarWeb's three example AI prompts when a domain has AI chatbot traffic.
`includeSimilarSites`	boolean	optional	Add the 20 similar sites to each full report. Costs one extra request per domain.
`category`	string	optional	Category for topWebsites mode. Pick all categories or a SimilarWeb category or subcategory.
`country`	string	optional	Country for topWebsites mode. Pick worldwide or one of SimilarWeb's ranked countries.
`includeRankChange`	boolean	optional	Include rank movement and new-entry fields in topWebsites and trending results.

Download the published input schema

View complete JSON

{
  "description": "Website traffic, rankings, audience, competitors and AI-chatbot referral analytics for any list of domains, plus top-website rankings.",
  "properties": {
    "category": {
      "default": "all",
      "description": "Category for topWebsites mode. Pick all categories or a SimilarWeb category or subcategory.",
      "editor": "select",
      "enum": [
        "all",
        "arts-and-entertainment",
        "arts-and-entertainment/animation-and-comics",
        "arts-and-entertainment/books-and-literature",
        "arts-and-entertainment/humor",
        "arts-and-entertainment/music",
        "arts-and-entertainment/performing-arts",
        "arts-and-entertainment/tv-movies-and-streaming",
        "arts-and-entertainment/visual-arts-and-design",
        "business-and-consumer-services",
        "business-and-consumer-services/business-services",
        "business-and-consumer-services/marketing-and-advertising",
        "business-and-consumer-services/online-marketing",
        "business-and-consumer-services/publishing-and-printing",
        "business-and-consumer-services/real-estate",
        "business-and-consumer-services/relocation-and-household-moving",
        "business-and-consumer-services/shipping-and-logistics",
        "business-and-consumer-services/textiles",
        "community-and-society",
        "community-and-society/decease",
        "community-and-society/faith-and-beliefs",
        "community-and-society/holidays-and-seasonal-events",
        "community-and-society/lgbtq",
        "community-and-society/philanthropy",
        "community-and-society/romance-and-relationships",
        "computers-electronics-and-technology",
        "computers-electronics-and-technology/advertising-networks",
        "computers-electronics-and-technology/computer-hardware",
        "computers-electronics-and-technology/computer-security",
        "computers-electronics-and-technology/consumer-electronics",
        "computers-electronics-and-technology/email",
        "computers-electronics-and-technology/file-sharing-and-hosting",
        "computers-electronics-and-technology/graphics-multimedia-and-web-design",
        "computers-electronics-and-technology/programming-and-developer-software",
        "computers-electronics-and-technology/search-engines",
        "computers-electronics-and-technology/social-networks-and-online-communities",
        "computers-electronics-and-technology/telecommunications",
        "computers-electronics-and-technology/web-hosting-and-domain-names",
        "e-commerce-and-shopping",
        "e-commerce-and-shopping/auctions",
        "e-commerce-and-shopping/classifieds",
        "e-commerce-and-shopping/coupons-and-rebates",
        "e-commerce-and-shopping/marketplace",
        "e-commerce-and-shopping/price-comparison",
        "e-commerce-and-shopping/tickets",
        "finance",
        "finance/accounting-and-auditing",
        "finance/banking-credit-and-lending",
        "finance/financial-planning-and-management",
        "finance/insurance",
        "finance/investing",
        "food-and-drink",
        "food-and-drink/beverages",
        "food-and-drink/cooking-and-recipes",
        "food-and-drink/groceries",
        "food-and-drink/restaurants-and-delivery",
        "food-and-drink/vegetarian-and-vegan",
        "gambling",
        "gambling/bingo",
        "gambling/casinos",
        "gambling/lottery",
        "gambling/poker",
        "gambling/sports-betting",
        "games",
        "games/board-and-card-games",
        "games/puzzles-and-brainteasers",
        "games/roleplaying-games",
        "games/video-games-consoles-and-accessories",
        "health",
        "health/addictions",
        "health/alternative-and-natural-medicine",
        "health/biotechnology-and-pharmaceuticals",
        "health/childrens-health",
        "health/dentist-and-dental-services",
        "health/developmental-and-physical-disabilities",
        "health/geriatric-and-aging-care",
        "health/health-conditions-and-concerns",
        "health/medicine",
        "health/mens-health",
        "health/mental-health",
        "health/nutrition-diets-and-fitness",
        "health/pharmacy",
        "health/public-health-and-safety",
        "health/womens-health",
        "heavy-industry-and-engineering",
        "heavy-industry-and-engineering/aerospace-and-defense",
        "heavy-industry-and-engineering/agriculture",
        "heavy-industry-and-engineering/architecture",
        "heavy-industry-and-engineering/chemical-industry",
        "heavy-industry-and-engineering/construction-and-maintenance",
        "heavy-industry-and-engineering/energy-industry",
        "heavy-industry-and-engineering/metals-and-mining",
        "heavy-industry-and-engineering/waste-water-and-environmental",
        "hobbies-and-leisure",
        "hobbies-and-leisure/ancestry-and-genealogy",
        "hobbies-and-leisure/antiques-and-collectibles",
        "hobbies-and-leisure/camping-scouting-and-outdoors",
        "hobbies-and-leisure/crafts",
        "hobbies-and-leisure/models",
        "hobbies-and-leisure/photography",
        "home-and-garden",
        "home-and-garden/furniture",
        "home-and-garden/gardening",
        "home-and-garden/home-improvement-and-maintenance",
        "home-and-garden/interior-design",
        "jobs-and-career",
        "jobs-and-career/human-resources",
        "jobs-and-career/jobs-and-employment",
        "law-and-government",
        "law-and-government/government",
        "law-and-government/immigration-and-visas",
        "law-and-government/law-enforcement-and-protective-services",
        "law-and-government/legal",
        "law-and-government/national-security",
        "lifestyle",
        "lifestyle/beauty-and-cosmetics",
        "lifestyle/childcare",
        "lifestyle/fashion-and-apparel",
        "lifestyle/gifts-and-flowers",
        "lifestyle/jewelry-and-luxury-products",
        "lifestyle/tobacco",
        "lifestyle/weddings",
        "news-and-media",
        "pets-and-animals",
        "pets-and-animals/animals",
        "pets-and-animals/birds",
        "pets-and-animals/fish-and-aquaria",
        "pets-and-animals/horses",
        "pets-and-animals/pet-food-and-supplies",
        "pets-and-animals/pets",
        "reference-materials",
        "reference-materials/dictionaries-and-encyclopedias",
        "reference-materials/maps",
        "reference-materials/public-records-and-directories",
        "science-and-education",
        "science-and-education/astronomy",
        "science-and-education/biology",
        "science-and-education/business-training",
        "science-and-education/chemistry",
        "science-and-education/earth-sciences",
        "science-and-education/education",
        "science-and-education/environmental-science",
        "science-and-education/grants-scholarships-and-financial-aid",
        "science-and-education/history",
        "science-and-education/libraries-and-museums",
        "science-and-education/literature",
        "science-and-education/math",
        "science-and-education/philosophy",
        "science-and-education/physics",
        "science-and-education/public-records-and-directories",
        "science-and-education/social-sciences",
        "science-and-education/universities-and-colleges",
        "science-and-education/weather",
        "sports",
        "sports/american-football",
        "sports/baseball",
        "sports/basketball",
        "sports/boxing",
        "sports/climbing",
        "sports/cycling-and-biking",
        "sports/extreme-sports",
        "sports/fantasy-sports",
        "sports/fishing",
        "sports/golf",
        "sports/hunting-and-shooting",
        "sports/martial-arts",
        "sports/rugby",
        "sports/running",
        "sports/soccer",
        "sports/tennis",
        "sports/volleyball",
        "sports/water-sports",
        "sports/winter-sports",
        "travel-and-tourism",
        "travel-and-tourism/accommodation-and-hotels",
        "travel-and-tourism/air-travel",
        "travel-and-tourism/car-rentals",
        "travel-and-tourism/ground-transportation",
        "travel-and-tourism/tourist-attractions",
        "travel-and-tourism/transportation-and-excursions",
        "vehicles",
        "vehicles/automotive-industry",
        "vehicles/aviation",
        "vehicles/boats",
        "vehicles/makes-and-models",
        "vehicles/motorcycles",
        "vehicles/motorsports",
        "adult",
        "ai-chatbots-and-tools"
      ],
      "enumTitles": [
        "All categories",
        "Arts and Entertainment",
        "Arts and Entertainment > Animation and Comics",
        "Arts and Entertainment > Books and Literature",
        "Arts and Entertainment > Humor",
        "Arts and Entertainment > Music",
        "Arts and Entertainment > Performing Arts",
        "Arts and Entertainment > TV Movies and Streaming",
        "Arts and Entertainment > Visual Arts and Design",
        "Business and Consumer Services",
        "Business and Consumer Services > Business Services",
        "Business and Consumer Services > Marketing and Advertising",
        "Business and Consumer Services > Online Marketing",
        "Business and Consumer Services > Publishing and Printing",
        "Business and Consumer Services > Real Estate",
        "Business and Consumer Services > Relocation and Household Moving",
        "Business and Consumer Services > Shipping and Logistics",
        "Business and Consumer Services > Textiles",
        "Community and Society",
        "Community and Society > Decease",
        "Community and Society > Faith and Beliefs",
        "Community and Society > Holidays and Seasonal Events",
        "Community and Society > LGBTQ",
        "Community and Society > Philanthropy",
        "Community and Society > Romance and Relationships",
        "Computers Electronics and Technology",
        "Computers Electronics and Technology > Advertising Networks",
        "Computers Electronics and Technology > Computer Hardware",
        "Computers Electronics and Technology > Computer Security",
        "Computers Electronics and Technology > Consumer Electronics",
        "Computers Electronics and Technology > Email",
        "Computers Electronics and Technology > File Sharing and Hosting",
        "Computers Electronics and Technology > Graphics Multimedia and Web Design",
        "Computers Electronics and Technology > Programming and Developer Software",
        "Computers Electronics and Technology > Search Engines",
        "Computers Electronics and Technology > Social Networks and Online Communities",
        "Computers Electronics and Technology > Telecommunications",
        "Computers Electronics and Technology > Web Hosting and Domain Names",
        "E-commerce and Shopping",
        "E-commerce and Shopping > Auctions",
        "E-commerce and Shopping > Classifieds",
        "E-commerce and Shopping > Coupons and Rebates",
        "E-commerce and Shopping > Marketplace",
        "E-commerce and Shopping > Price Comparison",
        "E-commerce and Shopping > Tickets",
        "Finance",
        "Finance > Accounting and Auditing",
        "Finance > Banking Credit and Lending",
        "Finance > Financial Planning and Management",
        "Finance > Insurance",
        "Finance > Investing",
        "Food and Drink",
        "Food and Drink > Beverages",
        "Food and Drink > Cooking and Recipes",
        "Food and Drink > Groceries",
        "Food and Drink > Restaurants and Delivery",
        "Food and Drink > Vegetarian and Vegan",
        "Gambling",
        "Gambling > Bingo",
        "Gambling > Casinos",
        "Gambling > Lottery",
        "Gambling > Poker",
        "Gambling > Sports Betting",
        "Games",
        "Games > Board and Card Games",
        "Games > Puzzles and Brainteasers",
        "Games > Roleplaying Games",
        "Games > Video Games Consoles and Accessories",
        "Health",
        "Health > Addictions",
        "Health > Alternative and Natural Medicine",
        "Health > Biotechnology and Pharmaceuticals",
        "Health > Children's Health",
        "Health > Dentist and Dental Services",
        "Health > Developmental and Physical Disabilities",
        "Health > Geriatric and Aging Care",
        "Health > Health Conditions and Concerns",
        "Health > Medicine",
        "Health > Men's Health",
        "Health > Mental Health",
        "Health > Nutrition Diets and Fitness",
        "Health > Pharmacy",
        "Health > Public Health and Safety",
        "Health > Women's Health",
        "Heavy Industry and Engineering",
        "Heavy Industry and Engineering > Aerospace and Defense",
        "Heavy Industry and Engineering > Agriculture",
        "Heavy Industry and Engineering > Architecture",
        "Heavy Industry and Engineering > Chemical Industry",
        "Heavy Industry and Engineering > Construction and Maintenance",
        "Heavy Industry and Engineering > Energy Industry",
        "Heavy Industry and Engineering > Metals and Mining",
        "Heavy Industry and Engineering > Waste Water and Environmental",
        "Hobbies and Leisure",
        "Hobbies and Leisure > Ancestry and Genealogy",
        "Hobbies and Leisure > Antiques and Collectibles",
        "Hobbies and Leisure > Camping Scouting and Outdoors",
        "Hobbies and Leisure > Crafts",
        "Hobbies and Leisure > Models",
        "Hobbies and Leisure > Photography",
        "Home and Garden",
        "Home and Garden > Furniture",
        "Home and Garden > Gardening",
        "Home and Garden > Home Improvement and Maintenance",
        "Home and Garden > Interior Design",
        "Jobs and Career",
        "Jobs and Career > Human Resources",
        "Jobs and Career > Jobs and Employment",
        "Law and Government",
        "Law and Government > Government",
        "Law and Government > Immigration and Visas",
        "Law and Government > Law Enforcement and Protective Services",
        "Law and Government > Legal",
        "Law and Government > National Security",
        "Lifestyle",
        "Lifestyle > Beauty and Cosmetics",
        "Lifestyle > Childcare",
        "Lifestyle > Fashion and Apparel",
        "Lifestyle > Gifts and Flowers",
        "Lifestyle > Jewelry and Luxury Products",
        "Lifestyle > Tobacco",
        "Lifestyle > Weddings",
        "News and Media",
        "Pets and Animals",
        "Pets and Animals > Animals",
        "Pets and Animals > Birds",
        "Pets and Animals > Fish and Aquaria",
        "Pets and Animals > Horses",
        "Pets and Animals > Pet Food and Supplies",
        "Pets and Animals > Pets",
        "Reference Materials",
        "Reference Materials > Dictionaries and Encyclopedias",
        "Reference Materials > Maps",
        "Reference Materials > Public Records and Directories",
        "Science and Education",
        "Science and Education > Astronomy",
        "Science and Education > Biology",
        "Science and Education > Business Training",
        "Science and Education > Chemistry",
        "Science and Education > Earth Sciences",
        "Science and Education > Education",
        "Science and Education > Environmental Science",
        "Science and Education > Grants Scholarships and Financial Aid",
        "Science and Education > History",
        "Science and Education > Libraries and Museums",
        "Science and Education > Literature",
        "Science and Education > Math",
        "Science and Education > Philosophy",
        "Science and Education > Physics",
        "Science and Education > Public Records and Directories",
        "Science and Education > Social Sciences",
        "Science and Education > Universities and Colleges",
        "Science and Education > Weather",
        "Sports",
        "Sports > American Football",
        "Sports > Baseball",
        "Sports > Basketball",
        "Sports > Boxing",
        "Sports > Climbing",
        "Sports > Cycling and Biking",
        "Sports > Extreme Sports",
        "Sports > Fantasy Sports",
        "Sports > Fishing",
        "Sports > Golf",
        "Sports > Hunting and Shooting",
        "Sports > Martial Arts",
        "Sports > Rugby",
        "Sports > Running",
        "Sports > Soccer",
        "Sports > Tennis",
        "Sports > Volleyball",
        "Sports > Water Sports",
        "Sports > Winter Sports",
        "Travel and Tourism",
        "Travel and Tourism > Accommodation and Hotels",
        "Travel and Tourism > Air Travel",
        "Travel and Tourism > Car Rentals",
        "Travel and Tourism > Ground Transportation",
        "Travel and Tourism > Tourist Attractions",
        "Travel and Tourism > Transportation and Excursions",
        "Vehicles",
        "Vehicles > Automotive Industry",
        "Vehicles > Aviation",
        "Vehicles > Boats",
        "Vehicles > Makes and Models",
        "Vehicles > Motorcycles",
        "Vehicles > Motorsports",
        "Adult",
        "AI Chatbots and Tools"
      ],
      "prefill": "all",
      "title": "Top-websites category",
      "type": "string"
    },
    "country": {
      "default": "worldwide",
      "description": "Country for topWebsites mode. Pick worldwide or one of SimilarWeb's ranked countries.",
      "editor": "select",
      "enum": [
        "worldwide",
        "argentina",
        "australia",
        "austria",
        "belgium",
        "brazil",
        "bulgaria",
        "canada",
        "chile",
        "colombia",
        "costa-rica",
        "croatia",
        "czech-republic",
        "denmark",
        "dominican-republic",
        "ecuador",
        "egypt",
        "finland",
        "france",
        "germany",
        "greece",
        "guatemala",
        "hong-kong",
        "hungary",
        "india",
        "indonesia",
        "iraq",
        "ireland",
        "israel",
        "italy",
        "japan",
        "korea-republic-of",
        "kuwait",
        "malaysia",
        "mexico",
        "morocco",
        "netherlands",
        "new-zealand",
        "norway",
        "pakistan",
        "panama",
        "peru",
        "philippines",
        "poland",
        "portugal",
        "puerto-rico",
        "qatar",
        "romania",
        "russian-federation",
        "saudi-arabia",
        "serbia",
        "singapore",
        "slovakia",
        "south-africa",
        "spain",
        "sweden",
        "switzerland",
        "taiwan",
        "thailand",
        "turkey",
        "ukraine",
        "united-arab-emirates",
        "united-kingdom",
        "united-states",
        "uruguay",
        "venezuela-bolivarian-republic-of",
        "vietnam"
      ],
      "enumTitles": [
        "Worldwide",
        "Argentina",
        "Australia",
        "Austria",
        "Belgium",
        "Brazil",
        "Bulgaria",
        "Canada",
        "Chile",
        "Colombia",
        "Costa Rica",
        "Croatia",
        "Czech Republic",
        "Denmark",
        "Dominican Republic",
        "Ecuador",
        "Egypt",
        "Finland",
        "France",
        "Germany",
        "Greece",
        "Guatemala",
        "Hong Kong",
        "Hungary",
        "India",
        "Indonesia",
        "Iraq",
        "Ireland",
        "Israel",
        "Italy",
        "Japan",
        "South Korea",
        "Kuwait",
        "Malaysia",
        "Mexico",
        "Morocco",
        "Netherlands",
        "New Zealand",
        "Norway",
        "Pakistan",
        "Panama",
        "Peru",
        "Philippines",
        "Poland",
        "Portugal",
        "Puerto Rico",
        "Qatar",
        "Romania",
        "Russia",
        "Saudi Arabia",
        "Serbia",
        "Singapore",
        "Slovakia",
        "South Africa",
        "Spain",
        "Sweden",
        "Switzerland",
        "Taiwan",
        "Thailand",
        "Turkey",
        "Ukraine",
        "United Arab Emirates",
        "United Kingdom",
        "United States",
        "Uruguay",
        "Venezuela",
        "Vietnam"
      ],
      "prefill": "worldwide",
      "title": "Top-websites country",
      "type": "string"
    },
    "domains": {
      "description": "Domains or URLs to analyze. Accepts bare domains, full URLs and www hosts; duplicates and invalid entries are skipped.",
      "editor": "stringList",
      "items": {
        "type": "string"
      },
      "prefill": [
        "google.com"
      ],
      "title": "Domains",
      "type": "array"
    },
    "includePrompts": {
      "default": true,
      "description": "Add SimilarWeb's three example AI prompts when a domain has AI chatbot traffic.",
      "prefill": false,
      "title": "Include AI prompts",
      "type": "boolean"
    },
    "includeRankChange": {
      "default": true,
      "description": "Include rank movement and new-entry fields in topWebsites and trending results.",
      "prefill": true,
      "title": "Include rank change",
      "type": "boolean"
    },
    "includeSimilarSites": {
      "default": false,
      "description": "Add the 20 similar sites to each full report. Costs one extra request per domain.",
      "prefill": false,
      "title": "Include similar sites",
      "type": "boolean"
    },
    "maxItems": {
      "default": 100,
      "description": "Maximum domains or rows to process. Deep reports are capped at 1,000; top-website lists at 50 (5 for a country plus category).",
      "maximum": 5000,
      "minimum": 1,
      "prefill": 1,
      "title": "Maximum items",
      "type": "integer"
    },
    "mode": {
      "default": "fullReport",
      "description": "What to fetch. Full report combines deep website analytics with AI chatbot traffic for each domain.",
      "editor": "select",
      "enum": [
        "fullReport",
        "website",
        "traffic",
        "aiTraffic",
        "similarSites",
        "topWebsites",
        "trending"
      ],
      "enumTitles": [
        "Full report (website + AI)",
        "Website analytics (deep)",
        "Traffic snapshot (fast)",
        "AI chatbot traffic",
        "Similar sites",
        "Top websites ranking",
        "Trending websites"
      ],
      "prefill": "aiTraffic",
      "title": "Mode",
      "type": "string"
    }
  },
  "schemaVersion": 1,
  "title": "SimilarWeb Traffic & AI Chatbot Analytics Scraper Input",
  "type": "object"
}

Output schema

Published result links and storage locations. This schema is not an exhaustive contract for every field in a dataset record.

Field	Type	Required	Description
`results`	string	optional	All records from the run, in the default dataset.

Download the published output schema

View complete JSON

{
  "actorOutputSchemaVersion": 1,
  "description": "Per-domain website traffic, rankings, audience, competitors and AI-chatbot referral data, plus similar-site, top-website and trending rows.",
  "properties": {
    "results": {
      "description": "All records from the run, in the default dataset.",
      "template": "{{links.apiDefaultDatasetUrl}}/items",
      "title": "Results",
      "type": "string"
    }
  },
  "title": "SimilarWeb Traffic & AI Chatbot Analytics Scraper Output",
  "type": "object"
}

Dataset schema

Published dataset views and any declared field definitions. A view can select only a subset of the returned record fields.

Download the published dataset schema

View complete JSON

{
  "actorSpecification": 1,
  "title": "Website Analytics",
  "views": {
    "overview": {
      "display": {
        "component": "table",
        "properties": {
          "aiTotalVisits": {
            "format": "number",
            "label": "AI Visits"
          },
          "category": {
            "format": "text",
            "label": "Category"
          },
          "domain": {
            "format": "text",
            "label": "Domain"
          },
          "globalRank": {
            "format": "number",
            "label": "Global Rank"
          },
          "recordType": {
            "format": "text",
            "label": "Type"
          },
          "snapshotDate": {
            "format": "text",
            "label": "Snapshot"
          },
          "title": {
            "format": "text",
            "label": "Title"
          },
          "topTrafficSource": {
            "format": "text",
            "label": "Top Source"
          },
          "totalVisits": {
            "format": "number",
            "label": "Visits"
          }
        }
      },
      "title": "Results",
      "transformation": {
        "fields": [
          "recordType",
          "domain",
          "title",
          "globalRank",
          "totalVisits",
          "aiTotalVisits",
          "topTrafficSource",
          "category",
          "snapshotDate"
        ]
      }
    }
  }
}

Key-value schema

Published key-value store definitions, when provided by this build.

This definition is not present in the default published build. See the published README for available documentation.

Published README

Read the full published documentation

SimilarWeb Traffic & AI Chatbot Analytics Scraper

Get a complete traffic picture for any list of websites: estimated visits, global / country / category rank, engagement, three-month history, audience geography and demographics, competitors, technologies, and the share of visits arriving from AI chatbots such as ChatGPT, Gemini, Claude and Perplexity. Add ranked top-website lists, trending movers, and similar-site discovery for market mapping.

What this actor does

Seven ways to look at a market: a full website + AI report, deep website analytics, a fast traffic snapshot, AI chatbot traffic, similar sites, top-website rankings, and trending websites.
Bulk domains: one clean row per domain for full, deep, snapshot and AI modes; up to 5,000 domains in the cheap modes and 1,000 deep reports per run.
AI referral intelligence: total AI visits, AI share of referral traffic, which chatbots send the visits, a three-month chatbot mix, and SimilarWeb's example prompts.
Audience and competition: top countries, age and gender split, interests, technologies, up to 10 competitors plus 20 similar sites, and the public referral / ad / social entries.
Rankings without a domain list: the top 50 websites worldwide, in a country or in a category — plus 18 global trending movers.
Empty fields are omitted. A value is never invented when SimilarWeb does not publish it.

Modes

Mode	What you get	Good for
`fullReport`	Deep website analytics + AI chatbot traffic for each domain	One complete profile per competitor
`website`	Deep website analytics only	Traffic, ranks, audience and competitors
`traffic`	Fast traffic snapshot from SimilarWeb's similar-sites data + 20 similar sites; a deep report fills a domain the fast source misses	Large domain lists on a budget
`aiTraffic`	AI chatbot visits, share, chatbot mix, history and prompts	AI-search visibility tracking
`similarSites`	One row per similar site for each seed domain	Competitor discovery
`topWebsites`	Ranked websites by category and/or country	Market mapping
`trending`	18 global rising and falling websites	Spotting momentum

Output per domain row (`recordType: "domain"`)

domain, title, description — the site and its public description
category, categoryId, categoryName — SimilarWeb category and subcategory
totalVisits, totalVisitsSource — latest monthly estimate and which SimilarWeb product supplied it
bounceRate, pagesPerVisit, timeOnSite — engagement; time in seconds
engagementMonth, visitsChangePercent — month the engagement figures cover and month-over-month change
estimatedMonthlyVisits, trafficHistory — three-month visit history as JSON
globalRank, countryRank, countryRankCountry, categoryRank — current ranks
globalRankChange, countryRankChange, categoryRankChange — movement since the previous month
globalRankHistory, countryRankHistory, categoryRankHistory — three-month rank history as JSON
topTrafficSource, topTrafficSourceShare — the #1 marketing channel and its share
trafficSources — the public channel ranking as JSON
trafficSourceDirect, trafficSourceSearch, trafficSourceSocial, trafficSourceReferrals, trafficSourceMail, trafficSourcePaidReferrals — legacy share fields; only the channel that is #1 is filled
topCountries — top five countries with share, as JSON
topKeywords — top five organic keywords with name and CPC, as JSON
ageDistribution, genderDistribution — audience demographics as JSON
interests — websites, topics and categories the audience also visits
technologies — top technology per category and totals
competitors — up to 10 similar sites with affinity and category rank
incomingReferrals, outgoingReferrals, ads, socialNetworks — public unlocked entries; SimilarWeb hides some referral/ad hostnames behind a login
companyName, companyYearFounded, companyEmployeesMin, companyRevenueMin, companyHeadquarters, companyCategoryId, companyParentDomain — company profile when SimilarWeb has it
aiTotalVisits, aiTrafficShareOfReferrals, aiTrafficAvailable — AI-referred visits, share and availability
aiTrafficSplit, aiChatbotDistribution, aiTrafficHistory, aiBoundary — chatbot mix and three-month history
topPrompts — SimilarWeb's three example prompts, only when AI visits exist
isSmall — true when SimilarWeb has no traffic estimate for the domain
screenshot, previewMobileUrl, faviconUrl — public image URLs
websiteAnalyticsAvailable — full reports only: whether the deep profile was available
similarSites — full reports only when requested: 20 similar sites
dataSources, snapshotDate, scrapeTimestamp, recordType

Output per similar site (`recordType: "similarSite"`)

seedDomain, domain, description, category, categoryId, categoryName, topCountryRank, totalVisits, similarityRank, similarityGrade, thumbnailUrl, source, scrapeTimestamp, recordType.

Output per ranked website (`recordType: "topWebsite"`)

rank, domain, country, category, categoryId, categoryName, bounceRate, pagesPerVisit, timeOnSite, rankChange, isNewRank, faviconUrl, snapshotDate, source, scrapeTimestamp, recordType.

Output per trending website (`recordType: "trendingWebsite"`)

trend (increasing, decreasing, in or out), rank, rankChange, isTotallyNew, domain, faviconUrl, snapshotDate, source, scrapeTimestamp, recordType.

Input

Field	Type	Default	Description
`mode`	string	`fullReport`	`fullReport` / `website` / `traffic` / `aiTraffic` / `similarSites` / `topWebsites` / `trending`
`domains`	array	–	Domains or URLs for the domain modes. Duplicates and invalid entries are skipped.
`maxItems`	integer	`100`	Maximum domains or rows to process (1–5,000). Deep reports are capped at 1,000; top lists at 50.
`includePrompts`	boolean	`true`	Add SimilarWeb's three example prompts when a domain has AI traffic.
`includeSimilarSites`	boolean	`false`	Add 20 similar sites to each full report.
`category`	string	`all`	Category or subcategory for `topWebsites`.
`country`	string	`worldwide`	Country for `topWebsites`.
`includeRankChange`	boolean	`true`	Include rank movement and new-entry fields in ranking modes.

Example: compare AI traffic for three competitors

{
  "mode": "aiTraffic",
  "domains": ["openai.com", "anthropic.com", "perplexity.ai"],
  "includePrompts": true
}

Example: full reports for a shortlist

{
  "mode": "fullReport",
  "domains": ["github.com", "gitlab.com", "bitbucket.org"],
  "includeSimilarSites": true
}

Example: a large traffic snapshot

{
  "mode": "traffic",
  "domains": ["shopify.com", "woocommerce.com", "bigcommerce.com", "squarespace.com"],
  "maxItems": 1000
}

Example: top e-commerce websites in the United States

{
  "mode": "topWebsites",
  "category": "e-commerce-and-shopping",
  "country": "united-states",
  "maxItems": 50
}

Use cases

AI-search visibility: track which competitors already receive traffic from ChatGPT, Gemini, Claude or Perplexity, and which prompts send it.
Competitive benchmarking: line up visits, rank, engagement, geography and audience for a shortlist of domains.
SEO and content research: use the public keyword names, CPC and top countries to prioritise markets.
Market mapping: pull the top 50 websites in a category or country and the 18 trending movers.
Competitor discovery: turn one seed domain into 20 similar sites with traffic and category rank.
Due diligence: check a site's three-month trend, audience and referral mix before a partnership.

Limits worth knowing

SimilarWeb publishes only the #1 marketing channel share. The other legacy trafficSource* fields appear only when that channel is #1.
Keyword search volume and estimated value are not public; topKeywords contains name and CPC only.
Visit history is three months.
Deep profiles expose the top 5 countries, top 10 competitors, and top 3 chatbots in the distribution (the full chatbot ranking is in aiTrafficSplit).
AI prompts are three examples and are shown only when the domain has AI-referred visits.
Deep reports are capped at 1,000 domains per run; use traffic for larger lists. traffic falls back to one deep report for a domain when the fast snapshots have no data.
Top-website lists are 50 rows; a country plus category is capped at 5 rows. For broader coverage, query the country list and the category list separately, or query subcategories. Trending is global only.
traffic uses SimilarWeb's similar-sites product, so its totalVisits can differ from a full report; totalVisitsSource tells you which source was used.

FAQ

Do I need a SimilarWeb account or API key?

No. The actor reads SimilarWeb's publicly available website data and does not require a login, subscription or API key.

What exactly is "AI traffic"?

It is traffic that arrives at the website from AI chatbots — ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok and DeepSeek — when someone clicks a link or citation in an AI answer. It is not traffic to the chatbots themselves.

SimilarWeb's public report exposes the leading channel's share and the ranking of the other channels, but not their percentages. The actor fills the leading channel and leaves the others out rather than writing zeros.

Why is there no keyword search volume?

SimilarWeb no longer publishes keyword volume or estimated value on the public report. The actor returns the keyword names and the public CPC.

Why do deep reports stop at 1,000 domains, and why is one occasionally missing?

SimilarWeb meters deep website reports per connection. The actor rotates connections automatically; 1,000 is the practical per-run cap, and traffic is designed for larger lists. If a deep report is still limited, fullReport falls back to AI traffic plus the fast snapshot; website mode skips that domain rather than returning a zeroed row.

Why does `totalVisits` differ between a full report and a traffic snapshot?

They come from two SimilarWeb data products with different snapshots. The totalVisitsSource field says whether the number came from the website report or the similar-sites product.

Why do ranked websites not show total visits?

The public ranking list publishes rank, engagement and category, but not absolute visits. Use a domain mode for a specific site's visits.

How fresh is the data?

Each row carries snapshotDate, usually the first day of the latest published month. engagementMonth says which month the engagement figures cover.

Do I need to set up a proxy?

No. The actor chooses a working connection automatically. Just fill in the input and run it.

Is this affiliated with SimilarWeb?

No. This is an independent, third-party actor that reads publicly available SimilarWeb data; it is not affiliated with or endorsed by SimilarWeb.

Python quickstart

Use a schema-derived input and the Python standard library to start a run. An Apify account and token are required for execution.

Open the step-by-step Python guide →

Source build tMWJpULmMAGrijTIJ. Documentation is regenerated from the default published build; private drafts are not included.

SimilarWeb Traffic & AI Chatbot Analytics Scraper

Input schema

Output schema

Dataset schema

Key-value schema

Published README

SimilarWeb Traffic & AI Chatbot Analytics Scraper

What this actor does

Modes

Output per domain row (recordType: "domain")

Output per similar site (recordType: "similarSite")

Output per ranked website (recordType: "topWebsite")

Output per trending website (recordType: "trendingWebsite")

Input

Example: compare AI traffic for three competitors

Example: full reports for a shortlist

Example: a large traffic snapshot

Example: top e-commerce websites in the United States

Use cases

Limits worth knowing

FAQ

Do I need a SimilarWeb account or API key?

What exactly is "AI traffic"?

Why is only one traffic-source share filled?

Why is there no keyword search volume?

Why do deep reports stop at 1,000 domains, and why is one occasionally missing?

Why does totalVisits differ between a full report and a traffic snapshot?

Why do ranked websites not show total visits?

How fresh is the data?

Do I need to set up a proxy?

Is this affiliated with SimilarWeb?

Python quickstart

Output per domain row (`recordType: "domain"`)

Output per similar site (`recordType: "similarSite"`)

Output per ranked website (`recordType: "topWebsite"`)

Output per trending website (`recordType: "trendingWebsite"`)

Why does `totalVisits` differ between a full report and a traffic snapshot?